producing AV content...

For example.. images, sounds. Perhaps you are a film company whose business, naturally, revolves around audio-visual content and although you do not need a warehouse any more to roll in and out reels of film, hundreds of it, the keyword you pay attention to is still – storage – for all that data you render, this time it is computer data storage.

A recording studio? Would that be less when only data representing sounds, audio content is part of the equation, than when both audio & video are - perhaps yes, yet if you are a very busy audio company who does plenty, then perhaps not less, but more.

Editing footage in post-production, clipping, cutting, cropping and touching things up - whether audio or video or both - with all those fantastic special effects to make it all pretty. Decoding, trans-coding with new and more efficient codecs & containers. For all that a very serious processing power is needed - obviously - but what about storage for all this content, for all that data? Here a cloud is something one cannot possible over estimate, specifically private on-premises. What if your super rig suddenly decided to belly up on you - not just power supply - in a very hardcore way? Again, resiliant & highly-available comptuer systems.